Meet The Boss

You’ll learn the 5 reasons that 90% of startups fail, the BOSS Startup Lifecycle, and how to use the BOSS Vision Matrix to assess if your vision aligns with market realities.

Identify & Size Your Market

You'll research and calculate the key market characteristics of ACV, TAM, SAM, and SOM. Using the BOSS Market Identification Toolkit, you'll raise investor confidence with verifiable data for product development and go-to-market strategies. 

Understanding Your Market

You'll learn about, research, and identify 7 key characteristics of your target market that inform your product development and go-to-market strategies.  This standardized, defensible market data reduces risk and increases investor confidence.